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PREVIEW · SAMPLE DATA · REAL RESULTS AFTER THE SCAN
AI Visibility Index · Formula 1 · Edition 1 · [Month 2026]

Ferrari leads the AI race. But ChatGPT has its own favourite.

We asked seven answer engines 400 questions about Formula 1 and tracked which teams they mention, how they describe them, and how often they get the facts wrong.

PHOTOWide shot: an F1 car at speed under night-race lights, motion blur, sparks off the floor
3,600AI answers analysed
400questions
9answer engines
11teams
The leaderboard

Which teams AI talks about most

Visibility score combines how often a team is mentioned and how high it appears in the answer.

#TeamAI visibility scoreShare of voiceSentiment
1Ferrari7124%86
2McLaren6619%84
3Mercedes6317%81
4Red Bull Racing5815%72
5Aston Martin418%76
6Williams335%79
7Audi294%74
8Alpine243%63
9Racing Bulls192%70
10Haas172%68
11Cadillac111%77
Engine by engine

Every AI has its favourite

FerrariMcLarenMercedesRed BullAston MartinWilliamsChatGPT646278554030Perplexity746960584335Gemini726661603931Claude707163574436AI Overviews756459614233DeepSeek675860633627Meta AI736157594130

Highlighted: the team each engine mentions most. ChatGPT is the only engine where Mercedes beats Ferrari.

What AI says

How AI describes each team

ChatGPTAsked: “most successful F1 team right now”
“[Sample excerpt of a real answer will appear here, showing how the engine ranks and describes the teams.]”
SAMPLE ANSWER EXCERPT
PerplexityAsked: “most iconic Formula 1 team”
“[Sample excerpt: the team named first, the reason given, and the sources cited.]”
SAMPLE ANSWER EXCERPT
Words AI uses most for each team
Ferrariiconicpassionatehistoric
McLarenresurgentinnovativeconsistent
Mercedesdominant eraengineeringrebuilding
Red Bull RacingaggressiveVerstappenstrategic
Accuracy check

AI is still catching up with 2026

Answers that leave out Cadillac when listing the 2026 grid38%
Answers with an outdated driver line-up27%
Answers that still call Audi “Sauber”21%
Answers citing results from before 2025 as current14%
2026 brought new rules, a new engine supplier line-up and two new names on the grid. Not every engine has caught up.
Sources

Where AI gets its F1 knowledge

Most-cited sources across all F1 answers (relative)
formula1.com
en.wikipedia.org
reddit.com/r/formula1
autosport.com
the-race.com
youtube.com
Surprises

Three things we didn’t expect

01Williams outscores its resultsAI mentions Williams far more than its recent finishes suggest, mostly in “history” and “underdog” answers.
02Cadillac is the most positively describedFew mentions, but the highest sentiment of any team. New teams start with a clean slate.
03Reddit shapes the narrativeOne subreddit is cited more often than any team’s own website.
Share

Spread the findings

F1 AI VISIBILITY INDEXFerrari is #1 in AI visibilitypromptedbrand.com/index
F1 AI VISIBILITY INDEX38% of answers forget Cadillacpromptedbrand.com/index
F1 AI VISIBILITY INDEXChatGPT’s favourite team: Mercedespromptedbrand.com/index
Badge for teams to share
#1F1 AI VISIBILITYPromptedBrand · 2026
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Methodology

How we ran the Index

QUESTIONS400 prompts real fans ask, across rankings, history, drivers, cars and buying merchandise.
ENGINESChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, DeepSeek and Meta AI.
WHEN & WHERE[Date range], run daily from the US and UK, in English.
SCORINGVisibility = share of answers that mention the team, weighted by position. Sentiment scored 0–100.
Read the full methodology →

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